National Presto Industries, Inc. has stood the test of time! Founded in 1905 in Eau Claire, Wisconsin, it is a recognized and respected leader in the housewares and portable electric appliance industry.
Over the last century, National Presto has simultaneously leveraged its timeless appeal and adapted to stay current as consumer preferences have evolved over time. It has a long history of creating innovative products and successful expansion into new fields has been the result of a long-range planning and development program. It’s the company’s goal to continually provide innovative products that meet the needs of today’s changing lifestyles, as well as deliver a wide selection of traditional appliances that reflect the quality long associated with the Presto® name.
When the company began in 1905, it designed and manufactured pressure canners (known at the time as “canner retorts”) for commercial canneries. The company, originally called Northwestern Steel and Iron Works, was a major producer of fifty-gallon capacity pressure canners. Subsequently, the company also began production of thirty-gallon canners for hotel use and soon thereafter developed ten-gallon models suitable for home canning. The company installed an aluminum foundry in 1915 for the specific purpose of manufacturing large-size pressure canners for home use.
The business rapidly grew when the U.S. Department of Agriculture determined in 1917 that pressure canning was the only safe method for canning low acid foods without the risk of food poisoning. Soon after, the company decided to cater exclusively to the needs of the home market, rather than commercial business. The company marketed its products under the trade name ”National” and became one of the largest manufacturers of cast aluminum cooking utensils in the world. To more closely identify with the now famous brand, the company name changed to National Pressure Cooker Company in 1925.
With its vast experience in manufacturing pressure canners and to more adequately meet the needs of the consumer, in 1939 the company created the first saucepan-style pressure cooker and gave it the brand name “Presto.” This revolutionary pressure cooker eliminated cumbersome lug nuts and clamps and, instead, featured a rotating cover with a simple gasket sealing design that is still being used in modern day pressure cookers.
The “Presto” Pressure Cooker was introduced at the 1939 New York World’s Fair. It captured the attention of homemakers everywhere for saving time, vitamins, flavors, and fuel and the Presto® brand soon became synonymous with pressure cooking.
Consumer acceptance of the Presto® Pressure Cooker was so great, that by the end of 1941, it ranked among the largest producers of housewares dollar volume in leading stores throughout the country.
World War II brought a temporary halt to the manufacture of pressure cookers as well as other cast aluminum cooking utensils. Quick to cooperate with the war effort, the company converted nearly all of its production facilities into war work, manufacturing artillery fuzes, aerial bombs, and rocket fuzes. It became the first to manufacture rocket fuzes on a mass production scale and was also one of the first companies in the state of Wisconsin to receive the Army-Navy “E” Award, receiving five such awards during its wartime operation.
Throughout the period of World War II, the company continued to manufacture canners for the important victory garden and canning programs. Due to the short supply of aluminum, the canners were made of steel and used materials provided by the War Production Board.
With victory in sight in 1945, the company resumed a portion of aluminum canner and pressure cooker production. The demand was tremendous. In an industry that included eleven other manufacturers, there were more Presto® Pressure Cookers bought by consumers than all other brands combined.
In 1948, National Presto introduced its first electric appliance, the Presto® Vapor Steam Iron. It was an immediate hit as it was the first steam iron to use tap water instead of costly distilled water. The Steam Iron’s success led the company to increase research efforts and to develop more electric appliances.
In the 1950s, the company’s product line rapidly expanded to fulfill the growing needs of the homemaker for time-saving appliances. A new 6-quart Pressure Cooker was introduced, and the company’s line of pressure cookers was expanded further to lighter-weight models for the young, budget-minded homemaker. A short time later, technological advances in making stainless steel led to the introduction of a new line of stainless steel pressure cookers.
Because of the diversification into small appliances, in May, 1953, the company name was changed to National Presto Industries, Inc.
In 1956 National Presto introduced a revolutionary new concept in electric cooking. It involved a complete line of fully submersible electric cooking appliances employing a removable heat control. Because the unique Control Master® heat control allowed appliances to be washed safely and completely under water, it has since become the industry standard for skillets, griddles, and comparable products.
National Presto further enhanced its industry position in 1958 by introducing the world’s first automatic, submersible stainless steel coffee maker. This product brewed the same flavorful, full-bodied coffee obtainable in stove-top percolators, and kept it at serving temperature.
During the 1960s and early ‘70s, Presto introduced many new products including the HotDogger® hot dog cooker, an electric mixer, toaster, and can opener, as well as a complete line of personal grooming aids.
In March of 1969, National Presto Industries, Inc. was admitted to the New York Stock Exchange, trading under the symbol NPK. It was a prestigious advancement in terms of company recognition and a demonstration of the integrity of its products and finances.
National Presto introduced the revolutionary PrestoBurger® hamburger cooker in 1974, capitalizing on America’s appetite for its favorite food. This product was the first in a series of “mini-appliances” designed to conveniently prepare smaller servings in response to the shrinking size of American families. The success of the PrestoBurger® earned the company recognition with the “Appliance Manufacturers Pioneer Award.”
The company was quick to follow with the introduction of a new concept in deep fryers in 1976. The FryBaby® electric deep fryer used just two cups of oil to quickly and easily make two servings of food and it maintained the ideal frying temperature automatically. It was an immediate hit and led to the introduction of the larger FryDaddy® and the family-size GranPappy® deep fryers in 1978.
Another new product innovation made 1978 a banner year for Presto. The PopCornNow® continuous corn popper was among the first poppers to use hot air instead of oil to pop the kernels.
During those years of progress in the small electric appliance field, Presto® pressure cookers continued to sell steadily, leading to the introduction of a completely redesigned and re-engineered line of pressure cookers and canners in 1978. New features included an exclusive interlock system that prevented the cover from being opened while there was pressure in the unit.
In the ‘80s, many consumers were demanding less fat and more fresh vegetables and fruits in their diets. National Presto responded with the introduction of the SaladShooter® electric slicer/shredder. This creative hand-held appliance was designed to easily slice and shred vegetables and fruits for things like salads, tacos, and pizzas.
The SaladShooter® met with such overwhelming success that its name quickly became a household word throughout the country and led to the successful introduction of a larger, more powerful model, the Professional SaladShooter® electric slicer/shredder in 1990.
In 1994 the Presto tradition of innovation continued with the introduction of the PowerPop® microwave multi-popper. While microwave popcorn poppers had been on the market for years, they had a reputation for leaving unpopped kernels. This changed with the unique design of the PowerPop®. The exclusive combination of a reflector built into the base, and a special disposable popping cup enabled the PowerPop® to concentrate microwave energy so effectively that virtually every kernel popped.
In the summer of 2000, the company unveiled a revolutionary appliance for cooking one of America’s favorite foods. The Pizzazz® pizza oven cooked fresh or frozen pizza in minutes with no preheating. Employing a rotating nonstick baking pan and adjustable top and bottom heating elements, consumers could cook their favorite pizza to order, with a crispier bottom crust or an extra bubbly top. This open-oven design made it easy to see when the pizza was cooked to perfection.
The ProFry™ immersion element deep fryer was introduced for the 2002 holiday season. It was designed as a smaller version of the immersion element fryers used at fast food restaurants. This addition to the deep fryer line helped sustain National Presto’s reputation as the industry’s foremost deep fryer producer.
In 2005, National Presto celebrated its 100th anniversary. It takes resilience and the willingness and desire to meet the demands of the consumer to weather more than a century. During its first 100 years, National Presto produced products in many categories—everything from pressure canners to deep fryers, griddles to food processors, corn poppers to skillets, heaters to humidifiers, steam irons to hair dryers, and even an outdoor grill and golf caddy. This milestone was also a testament to the lasting reputation National Presto held within the industry as a premier producer and marketer of pressure canners and cookers.
Presto entered the food dehydrator market in 2012 with an innovative line of Dehdro® food dehydrators that were unique to the industry. Not only were they beautifully styled, they were also easy to store. The ingenious design allowed the trays to nest inside each other when not in use, enabling them to be stored in a fraction of the space that was required for competitive products.
In 2014, the single-serve coffee revolution was in full swing when Presto unveiled the non-electric MyJo® single serve coffee maker. It offered the convenience of an expensive brewer at a fraction of the price. With access to hot water or a microwave, the compact coffee brewer could go anywhere—home, work, school, even camping.
A novel solution to an age-old problem attracted media attention to National Presto in 2017 with the launch of its 6- and 8-quart traveling slow cooker line. Cleverly designed like nothing else on the market, the Nomad™ Traveling Slow Cooker resembles a picnic cooler with a swing-up handle that make it easy to carry. The wide-profile base minimizes the possibility of tip-over and a locking lid that seals tight ensures spill-proof transportation.
In another major event in 2017, National Presto Industries, Inc. launched the the first major advancement in dry chemical fire extinguisher technology in sixty years. The Rusoh® Eliminator® portable fire extinguisher is revolutionary because it is self-serviceable and self-reloadable making it more reliable and economical than competitive extinguishers.
Predicting the needs of consumers and then fulfilling those needs through consistent product innovation and quality manufacturing has been the objective of National Presto Industries for over 100 years, and it will continue to be in the years ahead.